Marketing

Professional Knowledge MCQs for IBPS/SBI SO (Marketing) 1. What does PLC stand for in terms of marketing? 1) Product Life Costing      2) Product Laying Cost 3) Preferred Life Cycle       4) Product Life Cycle 5) Promotion Life Cycle 2. Market segmentation refers to 1) Developing a wide product portfolio 2) Creating...

Professional Knowledge for SO Marketing 1. What does Buyer Resistance mean? 1) Reluctant Salesman 2) Hesitant Buyers 3) Buyers fighting with salesman 4) Indifferent salesman 5) None of these 2. Which of the following statements is/are true with reference to ‘Diversification Marketing’? 1) Marketing in new and diverse countries 2) It...

Professional Knowledge Test for SO Marketing 1. When a customer places an order at BookBox.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________. 1) market-sensing process 2) customer acquisition process 3)...

Professional Knowledge for IBPS SO (Marketing) 1. Button market is where (1) capital is disposed (2)  gold is purchased and sold (3) shares are purchased (4) production of silver takes place (5)   investments are made 2. Under which of the following com­pany orientations toward the market place would we expect to...

Must do Professional Knowledge for IBPS SO (Marketing) 1. Which dealer/saler has direct contact with ultimate consumer? 1) Retailer 2) Wholesaler 3) Purchaser 4) Consumer 5) Pure Wholesaller 2. The customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of...

Professional Knowledge MCQs for IBPS SO (Marketing) 1. A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a 1)  Shopping good  2) Convenience good 3) Business product 4) Specially good 5) Unsought good 2. The process...

Professional Knowledge MCQs for IBPS SO (Marketing) 1. Major oil producers carry an oil exploration, oil drilling, oil refining, chemical manufacture and service-station operation. When an organization does all of these separate tasks distribution channel they can be said to have achieved what is called 1)   parallel marketing 2)  horizontal integration...

Marketing MCQs for IBPS SO 1. ________ goods constitute the bulk of most countries' production and marketing efforts.  1) Durable 2) Impulse 3) Physical 4) Luxury 5) Intangible 2. Car rental firms, hair dressers, and management consultants provide ________.  1) goods 2) experiences 3)events 4) services 5) information 3. In...

Marketing MCQs for IBPS SO 1. Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management? 1) relationship marketing 2) integrated marketing 3) internal marketing 4) network marketing 5) performance marketing 2. Of the four organizational levels, the corporate level is...

Economic/Marketing SBI SO 1. Which of the following is likely to occur during economic downturns? 1) People tend to spend more on luxury goods 2) Consumption of necessary goods decline 3) Long term credit is available at concessional rates of interest 4) The purchasing power of the people declines 5) The...