HDFC Bank launches SmartUp Zone in Kochi
HDFC Bank has announced the launch of its SmartUp Zone in Kochi, an exclusive area inside the branch dedicated for start-ups.
In the first phase, SmartUp Zones will be set up at two branches in the city at Infopark and Kakkanad. The SmartUp Zones were inaugurated by Srikumar Nair, Zonal Head, HDFC Bank, and Shilen Sagunan, Chief Executive, SS Consulting.
Nationally, there are over 47,000 start-ups doing business in India. SmartUp Zones will be launched in over 65 branches in 30 cities across India, including tier 2 and 3 cities that are emerging as start-up hubs.
Through these zones, specially trained bank staff will offer tailor-made banking and advisory solutions to entrepreneurs. This initiative is part of a larger effort by HDFC Bank to create an ecosystem to nurture the spirit of innovation and enterprise in the start-up space.
The objective is to harness the potential of the startup and fintech eco-system using a multi-pronged approach.
Source- The Hindu Business Line